Cricut Card Mat 2x2
Easy Custom Cardmaking is Good for Busine$$
Intro
The Cricut Card Mat 2x2 is a large, four panel adhesive mat designed to work with all Cricut desktop cutting machines. This Card Mat makes it easy for anyone to make custom cards!
Timeline: 9 Months
Impact: High User Satisfaction, 150% Revenue Projections
The product debut also includes:
New Software functionality for easy design and layout (which I designed)
Proprietary Insert and Cutaway Cards w/ envelopes (of varying styles and sizes…that I greatly impacted)
New pens & watercolor brushes (that I used and looked at, but didn’t design, but still cool and impacted by my designs elsewhere)
Foil Transfer System (I literally designed this whole foil thing a year before this…so cool I got to leverage what I already did)
Cricut’s marketing team asked me to host a handful of their “Let’s Make It” videos.
My Role
For this project I was the sole, lead UX designer. My responsibilities included:
Design from wireframe to final design for Software & Hardware.
User Testing - recruiting, authored testing criteria, prototyping (digital and physical), moderating, analysis & reporting.
Partner with PM in both Software and Hardware groups to define Acceptance Criteria and Product Requirement Docs.
Partner with ID & Software teams to determine final UX design for physical & digital products.
Partner with Materials & Consumables to define card ecosystem, sizing system, user communication.
Weekly reviews with PM, Dev, QA & Stakeholder reporting.
“Millions of users who didn’t buy Cricut Joy were left without an easy way to make custom cards. ”
Opportunity & Problem
In early 2020, Cricut introduced Cricut Joy, a compact and approachable smart cutting machine that captivated users with its versatility and lower price point.
With this machine came a single adhesive card mat and basic card materials system.
Prior to the launch of Cricut Joy and the card mat system, there were MILLIONS of Cricut Explore and Maker series machines already in users’ homes…waiting for a card mat that would work for them.
It was clear: the desire for easy custom card making had a vast appeal to Cricut’s established, loyal user base.
The much smaller size constraint of the Cricut Joy card mat wouldn’t work with Cricut’s existing machines. *queues sad trombone sound*
I had to figure out a way to redesign the mat - scale up and future-proof the design, curate the materials ecosystem for easy user comprehension + “stickiness” for repeat revenue, and design the software for accommodating all users and machines.
Deep Dive Case Study
There is quite a lot of info about my process on this project, so let’s set up time and I can walk you through it.